Content providers will seek integrated video solutions to lower costs, streamline workflow and pursue growth opportunities throughout the lifecyle of video media assets, according to a new study from Ooyala and Futuresource Consulting. Entitled, “The Lifecycle of Content: From Production to Monetization,” the study identifies common concerns and challenges resulting for the new era of […]
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Three TV U.S. Households Decline; One-, Two-Set Homes Grow
The number of TVs per U.S. household declined from an average of 2.6 TVs in 2009 to 2.3 televisions in 2015, according to the results of a U.S. Energy Information Administration study released today as part of the “Today In Energy” e-newsletter. Key study takeaways include: Fewer three-TV households in 2015 than in 2009. A […]
Take The IP And UHD Quiz
Here’s a quick IP and UHD quiz. Question No. 1: What percentage of broadcast professionals say they have transitioned between 25% and 100% of their operations to IP? a) 23% b) 40% c) 56% d) I don’t know, but IP and when I find out, I’ll let you know. Question No. 2: What […]
25% Of Marketers Have Bought TV Programmatically, Says Report
A new report from AdRoll finds one-quarter of marketers say they are buying programmatically on TV. The report, a state of the industry document examining programmatic, polled 1,050 U.S. marketers to learn about their perspective on “the changing dynamics of the advertising and marketing landscape.” The finding seems entirely consistent with what I learned when […]
Study Finds Media Execs Embrace MAMs
New research by market analyst Ovum conducted for Avid has found two-thirds of the executives surveyed said media asset management (MAM) technology has lowered the cost of multi-platform distribution. Overall the study reflects favorably on MAMs as a technology that can reduce costs, improve efficiency and help to drive new revenue and produce ROI for […]
Osborn Engineering To Tackle Repack For Sutro Tower
Osborn Engineering and Sutro Tower have entered into a service agreement for study and analysis of the FCC DTV spectrum auction and repack as well as what they will mean for broadcasters on the iconic San Francisco tower. The Widelity Report sponsored by the FCC identified the site as one of its “Super Complicated Sites: Mount […]
Study Finds Most Popular Films, TV Shows Available Online
A new study from audit, tax and advisory firm KPMG indirectly raises two interesting questions: Will DVRs begin going the way of the dodo bird? And, will the robust library of online content make it even more attractive to cut the cord? The study, “KPMG’s Film and TV Title Availability in the Digital,” found that […]