In an effort to help brands get the attention of as many viewers as possible, YouTube is launching a “Select Shorts” ad offering, to give advertisers the ability to engage audiences across a variety of content genres by placing their ads alongside best-performing Shorts. According to the Google-owned social platform, YouTube Select Shorts will allow advertisers to choose to place their ad alongside the app's top Shorts across five categories including entertainment, beauty, fashion and lifestyle, food and recipes, gaming and automotive.