I receive a lot of press releases from tech companies in our industry that never see the light of day — mostly because they don’t quite fit into what I am trying to do in Playout.
Many that aren’t used relate the financial or sales performance of various companies. That’s especially true around major trade shows like the NAB Show and IBC.
But I will report on this one simply because of the boom, bust, consolidation and rebirth cycles experienced in the point-to-point microwave business. It doesn’t seem like all that long ago when the 2 GHz Broadcast Auxiliary Service relocation project was in full swing, which gave a shot of adrenaline directly into the arm of this broadcast business segment, which previously serviced the mature ENG truck and STL markets.
Inevitably, the 2 GHz BAS transition came to an end. There was lots of scrambling on the business side and lots of acquisitions, re-branding, consolidations — you get the picture. Add to that the fact that IP newsgathering had come into its own, and things looked rather dicey for this market segment.
Earlier this year, IMT parent company xG Technology announced the acquisition of Vislink. The 2017 NAB Show was the public rollout for the combined company. (I filed a report from the NAB Show on one of its new products if you’re interested.)
Today, the parent company announced the IMT and Vislink businesses “have received approximately $3 million in new order and pre-order commitments directly resulting from their appearance at the NAB 2017 Show.” Following the show, “upwards of 20% of these commitments have been converted into firm orders,” the press release said.
While not typical of the things I report on in Playout, I thought it was noteworthy given all that’s happened in this segment of the market.