Sony has purchased master control, playout and automation specialist Crispin Corp. of Raleigh, N.C., the company announced at its NAB Show booth during a press conference. Terms of the deal were undisclosed.
“You heard today that everything from ingest to collaboration all the way out to distribution, we have different products for that on AWS [Amazon Web Services],” said John Studdert, V.P. U.S sales and marketing at Sony, in an interview with TVNewsCheck immediately following the press conference.
“But we didn’t have anything that was on-prem, an edge device, and Crispin is exactly that.”
The announcement comes after the successful completion of joint project by Sony and Crispin to create a cloud-based ingest operation for Tegna, called the Media Clearinghouse, and an earlier project, Public Media Management, which provides master control and cloud-based distribution service for PBS.
Both projects employed Loading Dock technologies and master control automation from Crispin and Sony’s Ci media cloud services.
“It was a collaborative effort with the Sony engineers on [the Sony] Ci [Cloud], the Tegna engineers and Crispin engineers [to build the Tegna Media Clearinghouse],” said Alan DeVaney, president and founder of Crispin. “That is the way we work best, when we work as partners.”
Integrating Crispin’s technology into Sony’s will speed deployment of these types of solutions, said Studdert.
“We hope to repeat that [the Tegna and PBS projects] with a lot of other media customers, not just broadcasters, but everyone in media with repetitive tasks they would like to eliminate,” he said.
There will be no changes to Crispin’s workforce as a result of the deal, and the company will remain in Raleigh, DeVaney said.
“It is just amazing to have this umbrella of support that we haven’t had for 20 years,” he said.