More information emerged today on an over-the-air test being conducted by broadcasters of ATSC 3.0 audio watermarking technology as first reported by TVNewsCheck on Feb. 9 (3.0 Watermark Test Is Foundation For Future).
The Pearl TV business alliance of eight major broadcast groups; Fox; NBC’s WVIT Hartford, Conn.; Univision; and Verance are working together on a test of the software company’s audio watermark as part of their existing ATSC 1.0 transmissions. The 3.0 audio watermark is compatible with ATSC A/53 DTV.
In 3.0, it will enable “the foundational data protocol that triggers … interactivity, personalization and even advanced emergency alerting” on ATSC 3.0 receivers, said a release jointly issued by the parties involved in the test.
“One of the great benefits of next-generation broadcast TV will be the ability to customize content and merge the capability of the Internet with broadcast programming,” said Pearl TV Managing Director Anne Schelle.
Viewers in Phoenix; Orlando, Fla.; Montgomery, Ala., and Hartford, Conn., currently are receiving the audio watermark as part of the test, she said.
Broadcasters involved in the testing will evaluate how the watermark is being deployed, examine how it is retained from transmitter to receiver and look for other pieces of information that the test may reveal, Schelle added.
“The Verance solution activates broadband capabilities on broadcast content, providing viewers with advanced features uniformly across devices and platforms,” said Verance CEO Nil Shah.