Tegna Media is in the advanced stages of centralizing ingest at its 46 TV stations with a cloud-based system provided by Sony Electronics and automation vendor Crispin, according to Sony executives involved in the project.
The system has been installed at all by a “handful” of the stations, said David Rosen, Sony VP of cloud application solutions, at a Sony pre-NAB briefing in New York last Thursday. And 70% of Tegna syndicated programming is already flowing through the system and the rest will be by June, he said.
As described by Rosen, the so-called Media Clearinghouse has Crispin Loading Dock “edge devices” at each station. They download the content from satellite, Pathfire, PitchBlue and other sources, process it and then upload it to the Sony cloud where it can be accessed by the other edge devices.
In effect, any station or stations can be used for the capture and prep hubs, Rosen said. Currently, he said, four are.
Some stations will continue use existing on-premise gear for transcoding, Rosen said. But over time as that gear comes to the end of its life all the processing will move to the cloud. “We think that is a path a lot of customers will be taking over the next three to five years.”
In addition to syndicated programming, Rosen said, Tegna envisions using the system for handling paid programming, national spots and Tegna’s own original programming.
Tegna syndication revenue “is dependent entirely on this solution,” he said. “We’re proud of that. It means that they are truly considering us a trusted partner.”
More information is available on the Sony website.