Global workflow optimization firm MediAnswers has expanded its expertise on the buy side of the media business with the addition of Ron Levy as VP of agency solutions.
Levy has nearly 30 years of experience in the agency space. With his addition, MediAnswers strengthens its consulting and development lineup as its works to bridge the worlds of advertising management and media delivery to consumers, the company said.
In announcing the hire, Chris Lennon, president-CEO, said: “Technology solutions have not advanced to the stage where efficient communications have been established between these two worlds. It’s essential that this gap be closed, as the fragmentation caused by multiplatform content distribution creates dramatically higher transaction volumes that are increasingly difficult to manage.”
More information is available on the MediAnswers website.