The FCC’s Notice of Proposed Rulemaking to authorize next-generation television released today is garnering favorable reaction from both the Advanced Television Systems Committee and a coalition of major broadcast groups that has worked to advance the ATSC 3.0 standard.
A statement released this morning by ATSC President Mark Richer calls the NPRM “another important step forward for next gen TV.”
“We’ll look forward to seeing how various stakeholders respond to the Commission’s notice, and we’re hopeful that the NPRM process will be completed in a timely manner,” Richer said.
Anne Schelle, managing director of Pearl TV, a coalition of large TV groups that together operate more than 220 TV stations, echoes Richer’s sentiment.
“As broadcasters focused on the development and deployment of new technology, Pearl is pleased that the FCC is poised to launch a rulemaking that would allow the voluntary adoption of next generation TV,” Schelle said.