If you are in the engineering department or in a technology leadership role, such as a CTO or VP of technology, at a station group, the ideas discussed in a new ATSC 3.0 may be old hat to you.
But if you are one of the aforementioned people who works with station or group management, news management and advertising sales management that only has a passing understanding of ATSC 3.0, let me make a simple suggestion.
Recommend, encourage, beg or cajole your management cohort to take out about three minutes to take a look at Watch This Video & See What ATSC 3.0 Has To Offer, which the Advanced Television Systems Committee has posted on its homepage.
It’s not so techie or dense with details that it will have your coworkers looking at their watches 30 seconds in. Nor is it so surface level that it doesn’t communicate important concepts effectively.
It’s just right for someone who has heard about the next-generation standard, but would never take the time to read an article I or one of my peers at competitive media outlets would write about ATSC 3.0.
Rather, it’s just the thing to capture the imaginations of those who are not TV engineers and get them thinking about TV becoming more than what it is today.
The new video puts the next-gen standard in perspective, touches on what it is, what it can do, discusses new service and revenue opportunities it enables and does so in an easy-to-understand and engaging way.
Congratulations ATSC on this video. I personally think it is exactly what is needed to take the message about ATSC 3.0 out of the working group meetings and calls, tech gatherings and trade show conference sessions and put the next-gen standard front and center on the desktops and mobile devices of decision makers in the industry at large.
With any luck, this video can help to get the ball rolling with broadcasters who may have chosen to table serious discussions about the next-gen standard to some indefinite point in the future.