AccuWeather has introduced immersive, interactive 360-degree videos for breaking weather news, which has accounted for a 400% increase in average monthly video views across its digital properties, including web, mobile web, mobile apps, and OTT platforms, the company said today.
The 360-degree videos for severe weather events are the latest addition to AccuWeather’s portfolio of more than 500 original videos each day.
AccuWeather meteorologist Reed Timmer captured an extreme close-up of an EF-2 tornado in Wray, Colo., in 360-degree format. The video quickly went viral in May 2016.
AccuWeather videos can be seen on AccuWeather.com web and mobile sites, as well as on AccuWeather apps, the AppleTV app and AccuWeather Network.