The NBC Olympics digital platforms completed their best day ever Saturday, Aug. 6, when the network served up 155 million minutes of live streaming content of the 2016 Rio Olympics, according to the network.
Visitors to the Playout blog may recall I filed a story Aug. 5 on the role Microsoft Windows Azure Media Services technology was playing to help NBCU meet the demand for digital platform viewing, which includes watching on tablets, smartphones, laptops and computers. The cloud provider stood ready to spin up more than 20,000 Cores to handle the anticipated encoding and transcoding load.
Many of those Cores were likely put to the test over the weekend, if the numbers NBCU released Sunday, Aug. 7., are any indication.
Saturday’s NBC Olympics digital record represents a 263% increase over the same day during the 2012 games. The network delivered content via its digital platforms to 11.3 million unique users, a 7% increase from 2012, it said.
Through Saturday, NBC Olympics had live streamed 216 million minutes of content. That’s also a best for the network’s Olympics coverage up to this point. The figure represents a 280% increase from the same point at the London 2012 Olympics.