Broadcasters who think of weather radar and the sophisticated algorithms to turn that data into usable forecasting tools when they think of Baron may want to expand their vision of what the company does, especially after they see its latest product at 2016 NAB Show, April 18-21 (exhibition dates) in Las Vegas.
There the company will make the official rollout of its new Baron Lynx weather solution. The comprehensive package provides several different tools to help a station differentiate itself from the competition, Baron said.
- Customized 3-D graphics and mapping;
- Social media support;
- Accurate forecasting across all channels, including on-air, online and mobile;
- Wall interaction support for talent;
- Precision analysis of storms.
See Baron at NAB Show booth C7516.