The Affinis Advisory Group, headed by industry veteran Glen Sakata, has merged with MediAnswers, a Monument, Colo.-based consultancy focused on media management and workflow optimization, MediAnswers announced today.
MediAnswers said the combined company will focus on helping broadcasters, manufacturers and ad agencies adapt to IP, the cloud and a changing media landscape.
Chris Lennon formed MediAnswers in 2013. His focus was on helping companies manage large pools of media assets and lead projects to automate workflows from program acquisition to playout.
Sakata, who prior to forming the Affinis Advisory Group held positions with Vinten, Louth Automation and Harmonic, has experience helping hardware vendors adapt to software-defined workflows.
Lennon will be president-CEO of the combined company, and Sakata will be MediAnswers’ VP.
To learn more, visit the MediAnswers website.