AccuWeather today announced the launch of StormDirector+, severe weather system for the TV market that leverages its StoryTeller interactive presentation platform and a new partnership with Baron Services to give TV broadcasters an alternative to Weather Central/WSI, says Dr. Joel N. Myers, founder, president and chairman of AccuWeather.
While AccuWeather has more than 85% of the newspaper and radio station markets, the company’s market share has been far less among TV broadcasters, he says.
“But we are now coming into the television market with a tremendous weather system,” he says, adding that AccuWeather has been at work on StormDirector+ for the past couple of years.
When it comes to weather the most important thing for TV station ratings is going wall-to-wall with severe weather coverage, and that’s what the emphasis is on with StormDirector+, says Myers.
The new weather system integrates Baron’s weather radar and other severe weather forecasting tools for breaking storm coverage, weather alerts and updates.
StormDirector+ runs on StoryTeller, giving meteorologists intuitive, interactive touch control over features to make on-the-fly adjustments to their presentations as changing storm conditions dictate.
At present, 200 television broadcasters in the United States use StoryTeller.
While the company allows only one station in town to use the AccuWeather brand, multiple stations in a single market can use StormDirector+ and StoryTeller, without the AccuWeather branding, he adds.
AccuWeather will introduce StormDirector+ to the industry at large April 18-21 at the 2016 NAB Show.
See AccuWeather at NAB Show booth SL6010.