Sinclair Broadcast Group has selected Avid’s MediaCentral Platform to enable an advanced, end-to-end IP-based newsroom production workflow and provide a content management solution.
The 10-year agreement represents a “record-setting contract” for Avid, the company said. With the Avid MediaCentral Platform, the core technology that enables Avid Everywhere, Sinclair will move to a common platform for news production across all of its news-producing stations.
The platform gives Sinclair the ability to create “a content sharing news community across Sinclair increasing efficiency and productivity,” said Sinclair VP of News Scott Livingston in announcing the deal.
Sinclair anticipates “meaningful economic benefits” stemming from the Avid MediaCentral rollout, he added.
To learn more, visit the Avid website.