KDKA, the CBS O&O in Pittsburgh, launched a large, news set in time for the November ratings book that captures the feel of station being located in a loft overlooking the city’s revitalized downtown.
The set, designed and installed by Devlin Design Group, features what the design company refers to as a “window on the world affect” with the help of 10 90-inch monitors turned on end that wrap the central anchor area.
“KDKA is the only station in the market that is downtown, and they wanted to capture that feel,” says Dan Devlin, owner and chief creative strategist of Devlin Design. “We wanted to portray sort of a penthouse view of the city by getting the right vantage point to capture that feel.”
The station can display stills or video on the monitor backdrop, and depending on the time of day and year can draw on a library of video and stills to add realism.
Although he could not recall the exact size of the studio, Devlin says it is one of the largest his company has ever done. The monitors that create the scenic background were pushed quite close to the wall to maximize studio space.
The set also features a 4×3 presentation array and a large rear projection screen –all aimed at enhancing the ability of KDKA journalists to tell stories, says Devlin.
Anne Linaberger, KDKA news director, says the set design provides a high degree of flexibility. It can be reconfigured for local sports, entertainment and public affairs shows KDKA produces weekly.
“The set is designed to go from news to almost any other presentation they have,” adds Devlin, “which allows KDKA to amortize the costs of the large set over different content platforms.”
To learn more, visit the Devlin Design website.