IBC 2015 closed Sept. 15 in Amsterdam, but I suspect I will be reporting in the Playout blog on echoes from the show floor and conference rooms for the next few weeks.
First up is consumer attitudes towards Ultra HD in Europe. Obviously, TVNewsCheck is oriented towards the U.S. over-the-air television market, but perhaps there are some nuggets to take away from a survey of European consumers on their attitudes about Ultra HD conducted for Eutelsat by market reach firm TNS as well as data from GfK on the sale of Ultra HD televisions.
Presented at an IBC press briefing, the results reveal that consumers appreciate the improved quality Ultra HD offers and are willing to pay for it.
Survey participants identified image sharpness, an immersive viewing experience and vivid color as the main benefits of Ultra HD and said they would be willing to pay about $11 per month to receive UHD programming in their homes.
For the survey, researchers polled Italian, French and U.K. consumers in November 2014 and German, Polish, Russian and Turkish consumers in June 2015.
Participants also said they were willing to pony up between $1,100 and $3,350 for an Ultra HD set that’s in the 50-inch range.
Eutelsat also presented new forecasts from market research firm GfK on the sale of Ultra HDs.
Among the GfK predictions:
- 200% growth in UHD set sales between June and December
- 5 million UHDTVs sold by the end of the year in Western and Eastern Europe as well as the Middle East
- 9.3% of TV sales in those regions will be UHDTVs by year’s end
- By 2020, 70% of TV sales in Europe will be UHDTVs and 60% of all TV sales in the Middle East will be Ultra HD sets.