Television stations continue to get involved with their local communities and deliver on their obligation to serve the public interest of viewers in their markets.
And I continue to document those efforts here in this space every Friday until the 2015 NAB Show in April.
I kicked off this weekly effort at the beginning of December 2014 in response to a comment at a conference in Washington that television localism is a myth. For all of the details see: “Help Shine A Light on TV Localism.”
I rely completely on you for submissions about your station’s efforts to demonstrate your commitment to your local communities. With the holidays behind us, it’s time to redouble the effort and continue submitting information about your station’s localism efforts. (The format I would like you to follow is posted in the original blog posting.)
To all of those who contributed this week, a hearty thank you. To those who didn’t, why not? It only takes a few minutes to put the information together, and the weekly recap will shine a national spotlight on your contributions to your community.
Jan. 31, 2015
At the end of January, WGXA will host its third annual Severe Weather and Emergency Preparedness Expo at the local convention center. The station brings together public service agencies from across the state, speakers and businesses in the communities that have information to help central Georgians protect themselves and their families in case of emergency.
Thousands of people attended the day-long event last year.
PSAs and Web ads
KLKN is sponsoring the annual gala of the Alzheimer’s Association. The station is running PSAs and a Web ad to promote the event and producing a long-form video that will be aired the day of the event.
KLKN is helping to educate and raise awareness of the disease and helping the association reach its fundraising goal of $90,000.
June 6 to present
Feeding America Southwest Virginia
The station produced five PSAs with most of its anchors and reporters focusing on the need for food donations within the community to fight local hunger.
A Feeding America spokesman observed that collection boxes were generally empty before the campaign and became full regularly after the spots began to air.
WPLG Local 10 reporter Jeff Weinsier exposed a local business that persuaded an elderly man with dementia to spend $8,000 for skincare products he didn’t need. The community reacted with anger on social media. After several follow-up reports, the station secured a full refund for the elderly man known as Terry, and the business closed its doors.
As a result of the story, lawmakers in Tallahassee are drafting legislation called “Terry’s Law” to provide protection for those like Terry suffering from Alzheimer’s or dementia.
Dec. 1, 2014
WVUE participated in a Raycom statewide debate for the senate race between Senator Mary Landrieu and Congressman Bill Cassidy.
The debate ran on all four Louisiana Raycom stations — WAFB Baton Rouge, WVUE New Orleans, KSLA Shreveport and KPLC Lake Charles. WAFB hosted the debate in Baton Rouge.