When it comes to securing assets in the cloud, skimping on budget is a non-starter for any media company truly interested in preventing the bad actors on the Internet from stealing content, sabotaging work or worse.
Those were the among the thoughts of Michelle Munson, president, CEO and co-founder of Aspera, a company specializing in fast file transfers used, among other things, to enable new, more efficient workflows in the media and entertainment industry.
“You can’t cut corners in security and have it right,” said Munson, during a SMPTE Annual Technical Conference & Exhibition session on the cloud last week in Hollywood, Calif.
When asked by the session chair about the biggest impediment to broader adoption of the cloud in this industry, Munson identified the desire of some media companies to pinch pennies as the culprit.
“A common tension, which I consider a barrier, in this industry is that between doing it right, really, and keeping it cheap. I will re-emphasize that. Doing it right, really, and keeping it cheap,” she said.
“It [the biggest barrier] used to be that it was all about the perception of security. Now, I think we have shifted. People are using cloud-based technology…. But the willingness across the industry to go deep into some of these harder areas to be safe and do it well is not always there. And I think that is a challenge,” she said.