There is a strong case to be made for wireless companies offloading bandwidth-hungry video traffic to broadcasters –equipped with the right transmission technology and standards- to deliver popular linear programming and sporting events to mass audiences.
Not only would that approach mean wireless companies could concentrate their efforts on enhancing their networks for unicast video, voice and data, it would also allow them to sidestep the massive capital expense to build out thousands upon thousands of cellular sites for new services like LTE Broadcast.
Some broadcast technology experts say they hope wireless companies will recognize the benefit of making a deal with broadcasters to leverage their one-to-many terrestrial transmission architecture.
At IBC 2014, there was a ray of sunshine in this regard with news that GatesAir would be working with a European wireless company to conduct a trial of its next-generation TV transmission system that supports both LTE and TV content delivery.
Today, another sign emerged indicating that other telecom’s in Europe are beginning to see the light. Vodafone Spain, which provides voice, messaging, mobile data and fixed broadband services, will begin using Nagra’s QuickStart Hybrid product to enable over-the-top and digital terrestrial TV delivery, Nagra said.
With the service Vodafone Spain will offer fixed line and mobile customers premium OTT television programs on the device of their choice as well as access to digital terrestrial television channels.
Perhaps, these sorts of moves will serve as a wedge to open minds in the United States about how the right type of digital TV transmission could boost wireless service offerings and reduce the need for additional spectrum and capital invest to support video.