The Society of Motion Picture and Television Engineers and the Stanford Center for Image Systems Engineering (SCIEN) will present the second annual “Entertainment Technology in the Internet Age” (ETIA) conference, beginning June 18 at Stanford University’s Palo Alto campus.
The two-day event, co-produced by SMPTE and SCIEN, will explain the synergies created by the industry’s mix of creativity, advancing IP/IT technologies and business drivers.
During the conference, technology and creative experts will explore the convergence of traditional and Web-based media, focusing on key attributes of each and predicting future technical trends. Through panel discussions and presentations, with opportunity for audience participation and networking, the ETIA conference will examine topics including content creation, distribution and monetization, as well as the technical tools and solutions that shape the user experience.
Program highlights include a keynote presentation, titled “Evolving Web Business Models for Entertainment,” by Vubitquity CEO Darcy Antonellis, who will offer insight into the new monetization opportunities and models in the multiplatform entertainment environment.
With panelists from Sinclair Broadcast Group and CEA, “Is the Big Stick TV Antenna Dead?” will consider the future (dim or rosy?) of traditional over-the-air broadcasting and the impact of evolving transmission technologies on the use of the broadcast spectrum.
ETIA attendees also will have the chance to hear the latest on net neutrality from FCC Wireline Deputy Bureau Chief Matthew DelNero. The FCC insider will offer his perspective on the new rules and on hot issues such as the possibility of paid “fast lanes” and the potential for ISP behavior that harms consumers.
Other 2014 ETIA sessions continue the blending of traditional and Web-based media perspectives, addressing topics including the suitability of Web delivery for high-quality video and audio, the impact of mobility on online media consumption, the race for over-the-top leadership and evolving business models for Internet-based content delivery.
Experts working in the field will discuss the translation of traditional content for multiplatform distribution, the challenges of presenting live sports events, the art of transmedia storytelling, the pairing of data and technology to engage consumers across devices, the preservation of artistic intent through Internet-based delivery and disruptive innovation in filmmaking, sports and games.
“As advances in media technology and greater bandwidth availability have lowered barriers to content creation and Internet-based distribution, media consumers have moved in significant numbers from pay-TV services to Web-based services, many relying solely on the Internet for entertainment content,” said Patrick Griffis, SMPTE education vice president and ETIA conference co-chair.
Conference registration and further details about the ETIA conference program are available here.