Avid today named marketing executive Jennifer Smith senior vice president and chief marketing officer, based in the company’s Burlington, Mass., headquarters.
Reporting directly to Avid president-CEO Louis Hernandez Jr., Smith will be responsible for driving all aspects of Avid’s worldwide market presence. Smith will also oversee Avid’s collaboration with customers via the Avid Customer Association.
Smith brings 15 years of senior management experience in technology marketing at major software companies both in the U.S. and internationally.
She joins Avid from Progress Software, where she held increasingly senior leadership roles on the marketing team before becoming the company’s chief marketing officer and SVP, and where she led a very successful re-branding initiative.
Before her seven years at Progress, Smith held marketing leadership positions in several different companies in Europe, including Peoplesoft and Microsoft.