Social media has the advantage of giving newsrooms instant feedback, opinions and visual content from viewers as stories are breaking. With the launch of the improved StoryTeller Social Media App at NAB, newsrooms will now have the ability to import popular social media feeds with viewer comments and images with greater effectiveness in StoryTeller Interactive Touchscreen Solution created by AccuWeather.
“Social Media has provided newsrooms with an unprecedented ability to integrate on-location and up-to-the minute user contributed content with breaking news stories,” said Ryan Ayres, vp of display systems and services for AccuWeather. “The enhanced StoryTeller Social Media app makes importing, sorting, and screening social images, comments and now even video and hashtags, a seamless part of interactive news presentations.”
The StoryTeller Social Media App interfaces with all of the most popular social media platforms including Facebook, Twitter, Google+ and Instagram, and will soon add the new Vine social video platform.
The Social Media App now allows newsrooms to quickly find social trends and commentary through Twitter hashtag searches, import videos from Facebook, Instagram and Google+, and deliver appealing and on-the-spot images through Instagram. The social media preview function allows newsrooms to efficiently sort and pre-screen all posts for on-air use.
Also launched at NAB is StoryTeller AlertID Crime App. It allows newsrooms to bring home crime stories to viewers, making them aware and keeping them safer in the community. Downloading and using new applications for StoryTeller is as fast as adding new apps to a smartphone.