Snell has announced dynamic pan-and-scan technology, a new feature that will help optimize consumers’ viewing experience and support the transition to 4K capture for broadcast and video production organizations.
The technology is part of the Snell Kahuna360 production switcher demo taking place at NAB, alongside the new Kahuna Maverik switcher control surface that makes its U.S. debut.
Dynamic pan-and-scan will provide broadcasters with the ability to analyze video content and optimize pan/scan location on a frame-by-frame basis. It automates the identification of the dynamic center of interest in a video source, helping to optimize both studio and mobile television programming.
Dynamic pan-and-scan helps directors automatically perform aspect ratio conversions where the use of black bars, or the loss of important storytelling content, is minimized. It facilitates the transition to 4K capture by driving the extraction of appropriate regions of interest for 3G/HD/SD productions.
It also maximizes the viewing experience of mobile users by appropriately zooming in on the action, and works more effectively within both file and live streaming contexts
“The viewing experience has become more important than ever as consumers demand high-quality video on every screen whether a mobile device or an ultra high-def television,” said Robert Rowe, MD Live Television at Snell. “With the introduction of this new pan-and-scan technology, we will be helping ensure the highest quality output possible for consumers.”
Also at the show is Kahuna Maverik, the new control surface that allows total customization to suit every type of production. Whether it’s sports, light entertainment, music or news, the Kahuna Maverik allows panel configurations to be changed on a production-by-production basis.