Avid has introduced its MediaCentral Platform, an open, extensible and customizable common services foundation that delivers on the “Avid Everywhere” strategic vision for the future of the media and entertainment industry.
The MediaCentral Platform supports the entire media value chain—from creation to consumption—connecting creative professionals and media organizations with their audiences in collaborative ways.
Avid said the MediaCentral Platform streamlines and simplifies workflows by tightly integrating all products and services that run on top of it. The platform provides security and protection, enabling customers to create and deliver content with the Avid and third-party solutions they choose to use.
The MediaCentral Platform can be used in any size facility, from a large media company to a home studio. It provides media services which enables customers to access and interact with media stored and/or managed by products connected to the platform in a variety of ways. With centralized media playback services, users can stream audio and video content housed on Avid ISIS or third-party storage from within their applications.
Customers can customize workflows by adding the tools and services they need to the MediaCentral Platform. API and SDK resources are currently available for Pro Tools, Media Composer, Interplay | Production and iNEWS, enabling a community of more than 600 technology partners to integrate their tools and services into these product workflows. Avid said the platform will expand to include more third-party technology partners.
MediaCentral orchestration services, Avid said, will take care of a multitude of tasks, as well as help customers make data-driven decisions about how to deploy and expand their platform. All user authentication, permissions control and platform settings are accessible from a single, centralized management system, providing a way to control access to the platform. As platform-attached systems integrate with this user management system, a single-sign on experience can be achieved.
To provide access to the platform, Avid has introduced Avid MediaCentral | UX (formerly Interplay Central), the front-end user interface to the MediaCentral Platform, providing a unified experience, whether customers choose to use a software application or web browser to interact, or work from a laptop, desktop computer or mobile device.
MediaCentral | UX currently works with Interplay | Production and iNEWS—with support for third-party expansion coming soon—enabling producers, editors, assistants, loggers and other team members to contribute to the process without having to be in the facility.
Avid also announced three new modules for the Avid Media Suite. The new Media | Director and Media | Index modules, along with Media | Distribute, accelerate production and distribution workflows.
The Avid Media Suite is a new grouping of products comprised of the company’s media management, news production, distribution and monetization solutions. The suite includes tools for file-based ingest, asset search and management, and multiplatform distribution. Over time, the Media Suite will expand to include metadata tagging, protection and encryption and analytics.