At NAB, Worldnow will introduce Studio Gateway, technology that lives inside of iNews and ENPS creating the first bi-directional on/off TV to any screen or device.
Studio Gateway unifies the workflow between legacy studio systems and digital content management systems to publish and distribute content to all digital platforms at once.
The product consists of process hub and the central integration platform into all systems where content is routed through the media logistics platform. Routing will process where the content is coming from (point of origin), map out its final destination and deliver it. Translation handles the conversion of formats between acquisition and final destination.
Audit Tracking confirms the delivery of all content assets, while automation creates multi-task rules that will automate steps in the content supply chain. Live Ad Insertion automates the scheduling, delivery and reporting of ads to live streams.
Broadcast centric workflows serve to unify website/mobile management, IP video delivery and integrations with critical studio systems. Worldnow provides publishers enterprise scalability to extend beyond the confines of a traditional CMS into full media management with modular publishing platforms.
Worldnow will provide exclusive previews at NAB of Studio Gateway. To sign up, visit the website.
Worldnow’s customers include Allbritton, CBS Local Digital Media, Cox, Dispatch, Fisher, Fox TV Stations, Griffin, Landmark, Lilly Broadcasting, London Broadcasting, Meredith, New Age Media, Quincy, Raycom Media, Reiten TV, Sagamore Hill, Sinclair, Titan, Waterman, West Virginia Media and Media General. The company services over 91 million monthly subscribers and powers over 450 local broadcasters with 81 percent of U.S. households covered.