Comigo announced it has enhanced its cloud-based TV solution to enable pay-TV operators and broadcasters to quickly launch revenue-generating TV services and capabilities remotely — without requiring any additional investment.
To be shown for the first time this week at TV Connect in London, the company’s new system offers features and capabilities that can be integrated with existing back-end solutions and front-end clients. It provides operators with the ability to manage and launch value-added services, personalization and social features.
Comigo said its platform enhances the viewing experience of live TV channels, VOD and OTT content via a wide range of devices, including TVs, smartphones and tablets.
“As pay-TV operators look to enrich their TV service offering with personal and social TV experiences and capitalize on additional revenue opportunities in the multiscreen environment, they need a flexible solution for managing and rolling out new features and services,” said Sigalit Klimovsky, Comigo’s CMO. “Our cloud-based TV solution gives pay-TV operators and broadcasters the flexibility to launch these services quickly and effectively at the time of their choice.”
The new cloud-based TV technology provides pay-TV operators and broadcasters with detailed analytics and customer insights based on viewing habits. Utilizing customer insights, pay-TV operators can increase viewer engagement, promote content through users’ social interactions, generate personal content recommendations and target relevant advertising to viewers.
Operators can adopt Comigo’s client-based solutions for Android-based OTT/hybrid set-top boxes, HDMI sticks, smart TVs and Comigo’s Mobile Client Apps for smartphones and tablets.