Unified Video Technologies (UNIV) is demonstrating a new release of its IVE managed solution for creating and streaming 360-degree video experiences at NATPE, which opened today in Miami Beach.
UNIV is a provider of media ecosystems and software services for broadcasters and the entertainment industry.
Visitors for the demo at the Fontainebleau Hotel get a virtual reality experience created by combining IVE surround video with Oculus Rift, a next-generation headset designed for three-dimensional gaming.
IVE is a managed service that enables creation of 360-degree participatory viewing experiences. Viewers can virtually navigate through televised events in real-time or on-demand via user-controlled second screen applications on tablets and smartphones.
As an OPEX-based solution for creating revenue-generating content, IVE requires no capital investment by content producers.
The new IVE release includes features that increase the interactivity and reality of the solution. Integration with Oculus Rift allows viewers to navigate three-dimensional virtual representations of sports and entertainment events, and experience the events as if they are there.
It will also include a snapshot button for social media sharing of surround images, and a VOD progress bar that shows and facilitates quick, accurate navigation to notable highlights of IVE events.
“The integration of IVE and Oculus Rift creates an incredible immersive experience of actual events in both real time and on demand,” said Pablo Goldstein, CEO of UNIV. “IVE is an ideal source of 360 degree virtual experiences that feel real because it accurately transmits fully detailed spherical views of events that are real.”
For IVE, Oculus gear represents an addition to second screen devices as a new way to experience broadcast events.
UNIV will hold meetings with local television stations and broadcast, cable and satellite networks at NATPE, which runs through Jan. 29.