Where’s mobile DTV at today? And how can broadcasters make money off those on-the-go viewers?
The National Association of Broadcasters and the National Academy of Television Arts & Sciences plan on tackling those questions in Washington, D.C., next week for an event that will focus on mobile TV.
“Delivering video to mobile devices is an essential evolution for television broadcasters,” NAB President and CEO Gordon Smith said in a statement. “Through events like this, our goal is to inform broadcasters about how their stations can utilize mobile TV technology to realize the opportunities and advantages of providing live and local television to viewers on-the-go.”
The event is scheduled for Nov. 13 at the NAB headquarters, 1771 N. Street NW, in Washington. The program starts at 6:30 p.m. For those who can’t make it, a live webcast of the event — which I plan on covering — will be made available. Register here.
Don’t expect to hear about the progress of broadcasting’s enemy Aereo, or even the more-friendly Syncbak. This event appears to be about mobile DTV, the slice of spectrum broadcasters can use to send a signal to equipped mobile devices. Today, there are a handful of mobile DTV receivers on the market.
Dyle, one of two players in the mobile DTV game, recently released a new wireless receiver by Audiovox. Elgato, Escort and Belkin also have mobile DTV receivers and smartphone or tablet applications that comes with it.
Rick Kaplan, EVP of strategic planning for the NAB, will lead a panel discussion that includes Salil Davi, co-general manager for the Mobile Content Venture Dyle TV; Sam Matheny, VP of Capitol Broadcasting and a member of the Mobile500 Alliance; and Rick Ducey, managing director of BIA/Kelsey, who will present new research on mobile video trends.
In addition to updates on products, those in attendance — or those watching online — can see demos of the products that the mobile DTV industry hopes will be stuffed in Christmas stocking this year.