Australia telecommunications provider Telstra completed the world’s first LTE Broadcast over a commercial network using Ericsson’s LTE Broadcast Solution. The demo was successfully activated and tested on Telstra’s live network with the transmission of concurrent video feeds and large video files to enabled devices.
Devices received different video feeds, including a sports match replay, sporting network news, horse racing coverage and general news. Additionally, the devices received large files over the single LTE Broadcast channel.
“The trial is an important step in testing this technology to see how it provides network efficiencies while providing consumers the content they want in a high-quality experience,” Mike Wright, Telstra executive director said in a statement.
The demo is also an important step for Ericsson, which submitted its LTE Broadcast Solution to the Advance Television Systems Committee for ATSC 3.0, the next-generation U.S. broadcast standard. Ericsson partnered with Qualcomm on the proposal.
“The use of LTE enables an all-IP solution that brings broadcast television into technical alignment with the future of streaming media,” Brent Nelson, product manager at Qualcomm, said earlier this year. Because LTE is used globally, he added, it would achieve one of the goals of ATSC 3.0 that calls for a more global standard.
“LTE Broadcast provides the ability to send the same content simultaneously to a very large number of devices in a target area,” Thomas Norén, VP, head of Project Area Radio at Ericsson, said in a statement. “Mobile operators can use this ability and monetize their media and network assets for new services. Revenue generation and cost-saving opportunities are significant and provide an attractive value proposition for mobile operators.”
Broadcasting over an LTE network would allow unique content to be delivered concurrently to a large number of subscribers, says Norén. One example would be multiple vieo feeds with different angles for close-up views or replays during live sporting events. Consumers could also take in pre-loaded updates like software or a morning newspaper.