Ross Video is taking its knowledge of switchers, automation and graphics and putting into the mobile sports production business.
The Ontario-based company acquired Mobile Content Providers, a mobile sports production packager in South Florida, with plans to transform it into a national mobile production company.
“There is big demand in the market for high quality, network level productions that are at a much lower price point than currently available,” Mitch Rubenstein, founder of MCP and now president of Ross MCP, said in a statement. “National sports networks don’t want to compromise on the look and feel of their productions of college and professional sports. We have been successful in providing full-featured productions with network level graphics. I am excited to now have the technical and financial resources of Ross behind us to help grow to meet the needs of this market.”
MCP is a full-service mobile production company, providing not just crews and equipment, but also producer responsibilities. The company has done work for Fox Sports for college sporting events in the Miami market.
Ross will integrate its Carbonite, XPression and Dashboard workflows into the MCP trucks, and will market the all-in-one solution to other truck companies as well.
“The North American truck market today primarily consists of national companies that simply rent large trucks and small regional owner-operators,” David Ross, CEO of Ross Video, said in a statement. “We saw a need for a national, high quality mobile content provider that is better aligned with the need to produce economical Internet and broadcast content.”