The International Association of Broadcasting and Devoncroft Partners have formed a joint venture called IABM DC to deliver a series of market intelligence products and services for broadcast and digital media clients.
Devoncroft Partners, founded by industry analyst Joe Zaller, is best known for its Big Broadcast Survey that rates broadcast tech companies on things like customer satisfaction, innovation and technical support. The IABM has also offered market research and intelligence, training and representation at standards bodies and broadcasting unions.
The first project from the joint venture will be the IABM Global Market Valuation and Strategy Report, which will be published on an annual basis.
“By partnering with the IABM, we have created a joint organization with deep industry domain expertise, sophisticated analytical capabilities, and significant market reach,” said Zaller. “We believe that IABM DC will quickly become a trusted provider of broadcast and digital media technology market sizing data to suppliers and purchasers of media technology worldwide, as well as to others seeking high-quality information about this sector.”
The Global Market Valuation and Strategy Report is based on actual sales and shipment data provided by a range of broadcast technology vendors who invest in the project.