There’s a new channel-in-a-box solution on the market and it’s called Redwood.
Aveco, a broadcast facility automation company based in Prague and the U.S., is behind Redwood, an entry-level and scalable solution aimed at broadcasters. Redwood comes in two versions: Redwood Studio, which is geared toward brand new TV stations, and Redwood Play, which is designed for existing stations that want to launch a new channel.
Redwood Play has everything you’d expect from a CiaB solution, including graphics, media player, switcher with effects and automation.
Redwood Studio includes everything Play offers, in addition to IP-based media asset management, file ingest, user interface, system utilizes, database management and a story template that aims to simplify the job of journalists.
Redwood is compatible with the leading newsroom systems, including AP ENPS, iNews, Gorilla, Octopus and OpenMedia.
Unlike some CiaB solution where everything is one physical Windows-based PC, Redwood uses a client/server architecture that gives its clients graphics, switcher and playout engines to run a production or put a channel on-air, while the server — running master control operations — provides a scalable control system.
“This IT-based architecture will be very familiar to customers who are generally more IT savvy than broadcast savvy,” Pavel Potuzak, Aveco managing director, said in a statement. “Traditional ‘box’ systems can get very messy as you expand to more and more channels, whereas Redwood expands easily.
Redwood also comes with social media integration. The company gave an example of the system being able to tweet to a station’s followers about an important broadcast that’s about to air live. Advertisers could also take advantage of the social media integration by sending out a promoted tweet to go order a pizza from a local restaurant, for example, before a movie starts.
Aveco will show off Redwood at the IBC Show this week in Amsterdam.