A company best known for its bonded cellular solutions that let broadcasters go live to air using multiple cellular networks is partnering with a streaming company to create an integrated, bundled solution.
LiveU unveiled the partnership with cloud-based streaming provider SnappyTV Monday. For now, both companies are promoting each other’s services as referral partners, says Tim Prukop, LiveU’s sports and media director. Technology teams from both companies are working on a seamless integration that will allow customers to setup a stream to SnappyTV on a LiveU device.
SnappyTV offers a live, cloud-based editor that allows broadcasters and sports teams the ability to create 15-30 second live highlight clips in real time and then publish them to social networks, like Twitter and Facebook, Prukop wrote in an email to Playout.
“For any live event or broadcast where time is of essence for people to know what is going on, having the ability to deliver real-time tweets with video highlights to drive viewers back is really exciting,” Prukop says.
The New York Giants are currently using the joint solution to post real-time video clips from team events. The Giant’s marketing group plans to use the technology to post practice videos from this summer’s training camp.
“For training camp later this summer, we can build a daily audience who will get video tweets close to real time,” Don Sperling, Giant’s VP and executive producer, said in a statement. “It’s a simple process and anyone can easily clip highlights from it, which are then shared across our social and online footprint automatically.”
Prukop says he could see the technology being used for any live, breaking news or sporting events, where sending highlights from the event could be beneficial to viewers.
PBS News Hour, Fox Sports and the Pac-12 Networks are a few television networks currently using SnappyTV.