Well, it’s finally upon us. Many trade reporters, like myself, broadcasters and professional manufacturers will hop on a plane to Las Vegas this weekend and head to the 2013 NAB Show.
Over on TVNewsCheck.com today, you’ll see our NAB preview story. It’s our job to pick out what we think is important at this year’s show and report it to you. The problem with that is that NAB is huge.
More than 1,600 companies will canvas 840,000-square-feet of exhibit space — up 10% from last year’s show. So how do we pick and choose what’s important?
First, we check our emails for common themes. In the weeks leading up to NAB, it wasn’t uncommon to receive 50+ press releases a day. If I saw a reoccurring technology, such as cloud-based technologies (which you’ll notice we featured in our preview), we included it.
Secondly, we used our 2013 TVNewsCheck/Playout Chief Engineer Survey. We asked which technologies those engineers plan to shop for at this year’s show. Some technologies on their shopping list this year include:
- Encoders/Decoders — 52%
- Video Storage — 44.9%
- Video Servers — 42%
- Monitors/Multiviwers — 39.1%
- Lighting — 37.7%
- ENG Cameras — 36.2%
- Streaming Encoders — 33.3%
- Graphics — 31.9%
In February, TVNewsCheck/Playout surveyed 577 chief engineers at Big Four network O&Os and affiliates via email and tabulated responses of 74 or nearly 13%. The respondents represent a good cross section of market sizes and networks.
Additionally, we wanted to know how important certain technologies will become in local broadcasting.
- 92.8% said bonded cellular will be important to extremely important.
- 75.3% said central casting (monitor and control) will be important to extremely important (63% said true hibbing central casting is important).
- 55.9% said channel in a box solutions will be important to extremely important.
- 55.1% said cloud-based storage will be important to extremely important.
Also notable, 92.9% said 3D TV is unimportant to extremely unimportant. The same goes for Ultra HD (4K and 8K), with 81.2% calling it unimportant to extremely unimportant.
Best of luck to those chief engineers braving the trip to Vegas for the week.
This will actually be my first NAB show and I was going to write a “first-timer’s survival guide” column. After reaching out to PR people, broadcast executives and broadcast technology vendors, hoping to receive a wide array of advice, everyone gave me the same answer:
“Bring comfortable shoes.”
See you in Vegas.